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Market Trends - Stats

ABI: Standalone Headsets Drive VR Market

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ABI: Standalone Headsets Drive VR Market

Virtual Reality (VR) is set to "thrive off a swath of new and compelling content choices" after a content-starved market launch, ABI Research reports-- total VR device shipments are forecast to reach 110 million by 2021.

Currently mobile-reliant VR devices (such as the Samsung Gear VR and Google Daydream) lead the market, but the analyst predicts standalone headsets will see a 405% CAGR through 2021, compared to the 42% CAGR of mobile VR. The global market already has new players such as Royole and Pico, and many other Chinese vendors are expected to expand into VR.

“Mobile VR built a solid foundation for the overall market over the past few years, but standalone VR devices will eventually drive it,” ABI adds. “Low cost and high accessibility has, and will continue to, drive VR adoption with mobile devices and associated VR accessories. However, a trend toward standalone devices is surfacing, and will continue over the next five years until mobile and standalone VR devices see parity in terms of shipments.”

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Gartner: Device Shipments to Decline Again

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Gartner: Device Shipments to Decline Again

According to Gartner global combined device (PCs, tablets, ultramobiles and mobile phones) shipments are to decline by -3% in 2016, marking a second consecutive year of decline following the -0.75% drop of 2015.

"The global devices market is not on pace to return to single-digit growth soon," the analyst says. As such growth is set to remain flat during the next 5 years, with all segments declining in 2016 except for the single-digit growth shown by premium ultramobiles and entry-level phones.

PC shipments are forecast to drop by -8% in 2016 due to a combination of the install base bottoming out and a halting replacement cycle. That said, 2016 also sees the effect of currency depreciation on the market diminish, leading to flat Q2 2016 market growth (-0.9% Y-o-Y) in W. Europe after 4 consecutive quarters of decline.

However Gartner warns the PC market will remain difficult in W. Europe following the Brexit vote. Vendors will mitigate the currency depreciation of the pound by taking advantage of a likely PC component cost drop and "de-feature" PCs to keep prices down. As a result, PC prices in the UK should increase by less than 10% in 2017.

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IDC: Tablets to Rebound on 2018

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IDC: Tablets to Rebound on 2018

Tablets might be on the decline during 2016, but IDC has a positive report for the future-- the device category will return to growth come 2018 and continue at least until 2020, thanks to the popularity of detachable/hybrid tablets.

"Appealing to the commercial audience will be key as detachable tablets aim to take a larger piece of the traditional PC market," the analyst says. "Windows and iOS already have solid detachable offerings and with the latest version of Android, Google will also have a horse in the race as they finally offer better multitasking support and added security features."

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IDC: VR Hardware to "Skyrocket" in 2016

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IDC: VR Hardware to

According to IDC global shipments of virtual reality (VR) are set to reach 9.6 million units, with the likes of Samsung, Sony, HTC and Oculus launching key products bringing revenues worth around $2.3 billion.

VR will be the driver of "nearly all" hardware volumes in 2016, but augmented reality (AR) hardware is forecast to grow over the next few years, leading to shipments growing to over 110m units by 2020.

IDC divides the AR and VR headset market in 3 categories-- screenless viewers (smartphone-powered headsets), tethered Head Mounted Displays (HMDs, headsets driven by a PC or games consoles) and standalone HMDs (headsets backing all required processing).

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Gartner: Smartphone Sales Growth Down to Single Digits in 2016

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Gartner: Smartphone Sales Growth Down to Single Digits in 2016

Gartner reports global smartphone sales will show single-digit growth of 7% in 2016-- a first  marking an end to the era of double-digit smartphone growth according to the analyst.

Smartphone sales for 2016 are forecast to reach 1.5 billion units, while total mobile phone sales are set to reach 1.9bn. Also showing barely positive results is the combined device (PC, tablets, ultramobiles and mobile phones) market, as global shipments are expected to grow by just 0.6% to 2.4bn units in 2016, with end-user spending declining by -1.6%.

"Historically, worsening economic conditions had negligible impact on smartphone sales and spend, but this is no longer the case," Gartner remarks. "China and N America smartphone sales are on pace to be flat in 2016, exhibiting 0.7% and 0.4% growth respectively."

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Will VR Ever Reach the Mainstream? The Answer Might Surprise You!

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Will VR Ever Reach the Mainstream? The Answer Might Surprise You!

The launches of high profile headsets such as the Oculus Rift, HTC Vive and PlayStation VR will surely mark 2016 as a watershed year for VR, but does that mean the technology will soon become mainstream? A Games Developer Conference survey suggests the answer is... no.

As charted by BI Intelligence, the GDC State of the Industry survey shows 20% of games developers believe VR/AR devices will only manage to reach 40% household adoption in N. America (the penetration rate of gaming consoles in the continent) by 2030. The above figure is the most generous the developers get, since 27% insist VR and AR devices will "never" become mainstream, and as such are doomed to remain of niche interest.

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Statista: iPhone SE is a Potential Hit

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Statista: iPhone SE is a Potential Hit

While the iPhone SE appears to be a curious throwback to a time before oversized smartphones, Statista reckons the 4-inch handset is "the right product at the right time," and might become something of a hit.

The analyst points out two factors as to why the iPhone SE has potential. First off is the price-- the 16GB iPhone SE costs $399. Such a price point makes it the most affordable iPhone to date, and could prove popular in emerging markets such as India.

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Gartner: User Spending on Devices to Decline in 2016

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Gartner: User Spending on Devices to Decline in 2016

Gartner predicts global end user spending on devices (PCs, tablets, ultramobiles and mobile phones) will see a first decline of -0.5% in 2016, even as shipments reach 2.4 billion units, a 1.9% increase over 2015.

Such results are due to country-level economic conditions. As the analyst puts it, “vendors can no longer market their products with the mind of only targeting the mature and emerging market. Driven by economic variations the market is splitting into four categories-- economically challenged mature markets, economically stable mature markets and the same for emerging markets. Russia and Brazil will fall into the category of economically challenged emerging markets while India will be stable, and Japan will belong to the economically challenged mature market.”

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Flurry: Apple Dominates Holiday Shopping Season

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Flurry: Apple Dominates Holiday Shopping Season

According to Flurry Insights iDevices account for 49.1% of mobile device activations during the 2015 holiday season, at least as based on the 780000 apps tracked by the mobile analytics firm.

The figure is down from the 51.3% seen in 2014, but still shows Apple as a clear winner-- in comparison 2nd placing Samsung claims 19.8% share, up from 17.7% in 2014 thanks to strong Galaxy Grand Prime, Core Prime and S6 sales. Meanwhile Microsoft Lumia loses share as it drops from 5.8% to 2%, and LG follows at 1.7%.

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Ericsson Forecasts 2016 Consumer Trends

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Ericsson Forecasts 2016 Consumer Trends

Ericsson's ConsumerLab presents the most important consumer trends for 2016 and beyond-- with futuristic predictions including internal sensors, printable foods and smartphones becoming essentially obsolete.

At its broadest the report represents 1.1 billion people across 24 countries, while at the narrowest it represents 46 million urban smartphone users in 10 major cities. In any case, here are the 10 trends it actually contains.

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    Gartner: Customers To Buy More Devices

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    Gartner: Customers To Buy More Devices

    According to Gartner customers in mature markets do not plan to consolidate personal device collections-- instead more devices will actually be bought, bringing the number of devices per user to around 3-4 by 2018.

    "The combination of the high level of adoption of technology, the availability of faster networks, and decision making becoming increasingly dependent on real-time information, will undoubtedly lead to more devices per user," the analyst says.

    Gartner predicts mature market customers will use 2 "main" and 1 or 2 "niche" devices in the near future. Main devices include smartphones, tablets, convertibles (aka 2-in-1 hybrids) and notebooks, while niche devices include wearables (smartwatches, fitness trackers, smart glasses), smart cards, eReaders and portable cameras.

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